Social Media Management
Some 57% of adults start their online activity on one device and complete it on another.. Proof that your overall Social Media Strategy needs to be well thought out, by appointing us as your social media manager means you can be rest-assured all avenues are well considered, keeping your online customer journey experience as fluid and consistent as possible for customers.
Big Plan Group take great pride in creating effective, relevant, timely, content rich and engaging posts when carrying out social media management for organisations. Improving your brand experience with your target audience, bringing your brand to life, making it relevant and up to date.
Search Engine Optimisation, is about creating interesting and effective content within your site, thus keeping it nearer the top of a search engine results. Criteria often changes but we believe always keep in mind; explicit and succinct meta description tags (up to 70 words), regular feeds, video, new information, quality links and backlinks, up to date information and don’t over fill your site with keywords!
Analytics & Monitoring
We are advocates of Google Analytics, it’s a free service and tells you so much about your target audience behaviour right from which device (mobile, iPad, PC) they are using, which search engine they came from to your site, how long they stay, which country they are from and much more – you then adapt your strategy accordingly!
There are many social media monitoring tools you can use to assess results from cross media campaigns such as Hootsuite and Buffer.