Canterbury Council

Canterbury Council, testimonial, marketing

Big Plan Group were hired to carry out a comprehensive and strategic review of our Communications Team.  I can highly recommend Penny’s approach, she is pragmatic, strategic, professional, and business-like.  Penny assessed the team’s role, its structure and reviewed its resources and its competency in each of these areas.

Focus groups and delicately handled interviews were carried out with key staff members and clients.  The result being strategic aims were tested giving us clear and implementable recommendations which made sense both professionally and to those of us who are lay people in this area.

The feedback was very favourable and positive, in terms of Penny’s practical approach, and her professional knowledge and background.

Tags: communications, focus groups, kent marketing, Strategic Marketing