Team

Meet the Big Plan Team

Penny Williams

Managing Director

With her roots in broadcast media, Penny is a leading media expert in the Kent market place with previous positions as Managing Director of Invicta Radio Group (now Heart Kent) and latterly as Associate Director, Head of Marketing at the KM Group.

She has a wealth of experience in all aspects of brandingadvertising and marketing communications and a keen interest in understanding the customer journey through market research.

Penny founder of Big Plan Group has created a vision of a leading Kent Marketing Agency made up of top specialist consultants who come together to meet client's requirements.

Extensive experience of large outdoor events with previous experience as Operations and Marketing Director of the Party in the Park series of concerts in the regions at Capital Radio Group.

A Kent Ambassador, Kent Foundation Mentor, IOD Kent Executive Committee Member and Corporation Board member of Canterbury College, she is an active member of the Kent community.

Penny's is also currently working at the charity Kenward Trust as Head of Marketing & Communications.

She also co-hosts the theukbrandshow.co.uk with Marcus Chrysostomou. The show discusses the latest thinking in Marketing, PR and growing a brand and broadcasts every Wednesday at 2pm on channelradio.co.uk.

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Penny Williams

Penny Williams

Managing Director

Diana Ashlee

Account Manager

Diana has over 15 years experience in the marketing profession and prior to that, 10 years in the sales industry. She worked for various media owners in sales and promotions roles, radio and press being the main areas, then went to sales and account management in the travel industry and it is here where her interest in marketing was sparked.

Her marketing experience has mainly been in the travel industry working for Blue Chip Company P&O Ferries across many areas of marketing for the UK and Europe, such as brand proposition, customer retention and acquisition, sales promotions, commercial strategy, media buying, agency management and budget delivery.

Experience:
Brand Guardianship/Awareness

Strategic planning – Objective setting, strategic planning, Budget setting and achievement

Management – from PR, direct mail, brochures, Press advertising, Radio campaigns, Promotions, Sponsorship, Acquisition and Retention of customers and also agency partners.

Sales:  With both client and media sales experience, Diana provides an excellent standard of account management as she is very commercially aware and understands the needs from the client perspective as well as delivery.

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Diana Ashlee

Diana Ashlee

Account Manager

Hetty Rackham

Market Research and Strategic Planning Consultant

Hetty has over 17 years marketing experience and has recently acquired her CIM/CAM Digital Marketing Diploma. This strengthens her offering as a rounded marketing professional with up to date digital planning, online monitoring applications and Strategic Marketing Planning.

With both client and agency side experience, she understands the importance of getting the best out of your marketing budget, giving best Return on Investment (ROI) results to take back to your board. Experience:

Market Research – understanding consumer behaviour (qualitative and quantitative approaches)

Strategic planning – Objective setting, strategic planning, tactical planning, monitoring and control; helping you evaluate and then advising future actions

Digital Strategic planning – research, online competitive analysis, selecting the right digital media channels, measuring and monitoring effectiveness

Project Management – from PR, direct (e)mail, brochures, events (from corporate events of 300 people to managing large 10,000 people), Radio campaigns, sponsorship, website development and management and market research projects.
Other skills include; Copywriting, SEO, website copy, corporate re-brands and much more! Hetty carries out marketing projects with fun and plenty of energy, being proactive for clients is a priority.

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Hetty Rackham

Hetty Rackham

Market Research and Strategic Planning Consultant

James Marchant

Web Design

After graduating, James' early career gave him experience as a digital designer, working with brands like - the FA, Pickfords, the Co-operative Group, BBC, Peugeot UK, British American Tobacco and Daimler Chrysler; oh, and not forgetting, Russell Watson.

With over 15 years of experience designing and building digital solutions for regional and national businesses and charities, James has a wealth of ideas and knowledge to engage your brand online.

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James Marchant

James Marchant

Web Design

Mike Whiting

Public Relations

Mike is our Public Relations expert with over 30 years of press experience and more recently over 6 years of web publishing and PR.  Mike always strives for and expects high levels of professionalism and delivery.

Achieving industry awards for his work in both media and client-side in the travel industry.  Extensive experience of the type of news that media are looking for and how to ensure clients get published results.

A Wordsmith with strong relationships in the press and online news gathering organisations.

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Mike Whiting

Mike Whiting

Public Relations

Jo Dodds

Social Media

Jo's here to help people to understand what social media is all about; how to use social media tactically to achieve business and marketing goals; how social media can help to create communities around businesses and products; And the biggie…how to build a culture within a business where people are trusted, enabled and empowered to do that.
<ul>
<li>18 years' senior corporate experience gained in Retail HR; 6 years as a small business owner, publishing a local magazine and then moving into online marketing and social media</li>
<li>Technical Skills - social media setup and integration, WordPress website/blog development, search engine optimisation</li>
<li>A natural networker, online and offline - awarded Networker of the Year 2007 award by the Channel Chamber of Commerce, Kent</li>
<li>A maven - keeping up to speed with and sharing new developments in the online world</li>
<li>Accomplished Speaker and Trainer - spoken at various events including alongside James Cracknell and the Director General of the British Retail Consortium</li>
</ul>

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Jo Dodds

Jo Dodds

Social Media

Rob Parker

Graphic Designer

A creative thinker, problem solver and slightly obsessive perfectionist. Constantly seeking to improve creativity and clarity within design for print and the web. Always aiming to provide the best graphic design service along with the most suitable solution for the brief.

<ul>
<li>Over 18 years in the design industry.</li>

<li>Worked for some of the top design and PR agencies in Kent and the South East</li>

<li>A passion for accessibility on websites whilst still pushing creative design boundaries</li>

<li>Experience within private and public sector organisations, ranging from local councils to hairdressers, and multi million pound waste organisations to international car manufacturers</li>
</ul>

A love of design, technology, the web, apps and new media… Rob is constantly plugged in! When Rob’s not sat in front of his Macs getting square eyes he’ll either be out flying his power kite, riding and grinding the half pipes aggressive inline style, running, in the gym… or when weather (or country) permitting riding his snowboard down a very large slope.

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Rob Parker

Rob Parker

Graphic Designer

Colin Umbers

Events Manager
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Colin Umbers

Colin Umbers

Events Manager

Lee Foot

Search Engine Optimisation

Lee is an internet marketer and SEO specialist. Originally working for a Small ISP and Webhost - learning the ins and outs of the technical aspects of digital marketing - he then, in his own words, become 'addicted' to Search Engine Optimisation, after seeing many website he worked on fly up to number #1 position on Google search.

SEO enables Lee to combine his two favourite passions - writing and technology. Nothing makes him more happy, than seeing a website, which was languishing on page 100, fly up to the first page.

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Lee Foot

Lee Foot

Search Engine Optimisation